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Description for MITS ChatGPT Ads Tracking – OpenAI Pixel & Conversion Tracking for modified eCommerce Shopsoftware
MITS ChatGPT Ads Tracking – OpenAI Pixel & Conversion Tracking for modified eCommerce Shopsoftware
Make the impact of your ChatGPT Ads measurable! With MITS ChatGPT Ads Tracking, you can seamlessly integrate the official OpenAI Measurement Pixel and the OpenAI Conversions API (CAPI) into your modified eCommerce Shopsoftware store.
Build a reliable technical foundation for measuring advertising performance. Track important steps in the customer journey – from the first page view to product interest, shopping cart activity, newsletter sign-ups and completed purchases. The module brings together browser-side and server-side tracking in a standalone extension, without modifying your shop's core files.
Your benefits at a glance
- No core file changes: The standalone system module uses the designated extension points in modified eCommerce Shopsoftware (
includes/extra/) for an update-friendly integration. - More reliable conversion measurement with hybrid tracking: Choose the browser pixel, the server-side Conversions API (CAPI), or combine both with deduplication using unique event IDs.
- Flexible conversion values: Decide whether to send the complete order total, the gross product value or the net product value to OpenAI.
- Optional newsletter tracking: Measure successfully completed newsletter subscriptions as valuable leads – after confirmation when double opt-in is enabled.
- Privacy-conscious cookie consent integration: Direct support for modified Cookie Consent (OIL), Usercentrics and additional consent tools via a generic JavaScript interface.
- Safe testing in a live store: Test and validate tracking in a test browser authorised for two hours, without generating OpenAI tracking requests from regular shoppers.
Seven key store events
The module supports seven official OpenAI event types across the customer journey, giving you useful insights for your ChatGPT Ads campaigns:
page_viewed– Page viewed: Tracks views of store pages.contents_viewed– Product viewed: Records visits to individual product detail pages, including available product information.items_added– Item added to cart: Covers regular add-to-cart actions and quantity increases.checkout_started– Checkout started: Records when a customer enters the checkout process.registration_completed– Registration completed: Tracks successfully created customer accounts.lead_created– Newsletter subscription completed: Optionally tracks confirmed newsletter subscriptions as leads. With double opt-in, an event is recorded only after successful confirmation.order_created– Order created: Tracks successfully placed orders with the selected conversion value and the store's order currency.
New: Track newsletter subscriptions as conversions
Measure more than purchases alone. With optional newsletter tracking, you can also identify when a store visit leads to a successfully completed newsletter subscription. When double opt-in is enabled, the event is triggered only after the customer confirms their subscription – not simply when the form is submitted.
This feature is designed for the native newsletter subscription process in modified eCommerce Shopsoftware. It can be enabled separately and supports both the pixel and CAPI. In hybrid mode, both methods share the same event ID. Email addresses and confirmation links are not sent as tracking data. As with other events, valid consent to ChatGPT Ads tracking is required.
Three tracking modes: Pixel, CAPI or Hybrid
Choose how your conversion data is transmitted:
- Measurement Pixel: Browser-side tracking through the official OpenAI Pixel SDK, after consent has been granted.
- Conversions API: Server-side transmission of completed registrations, confirmed newsletter subscriptions (optional) and orders from your store to OpenAI. Order transmission does not depend on the customer visiting the checkout success page.
- Hybrid tracking: Combines both methods. Browser and server events for the same registration, newsletter subscription or order use the same event ID (for example,
order_4711) so OpenAI can deduplicate them.
Seamless cookie consent integration
Correct consent management is essential for marketing tracking. MITS ChatGPT Ads Tracking offers suitable integration options:
- modified Cookie Consent (OIL): Native integration using an assigned consent purpose.
- Usercentrics: Integration using the service ID or assigned service and its consent status.
- Other consent tools: Flexible integration through a documented, generic JavaScript consent interface.
Consent withdrawal is also supported: Further tracking is blocked in line with the reported consent decision, and the module removes its own attribution helper data. Newsletter tracking requires consent to advertising measurement in addition to the newsletter subscription itself.
Safe test mode – ideal for live stores
Check your tracking setup without disrupting your live store. The built-in test mode allows controlled testing through a temporarily authorised test browser. Regular shoppers do not trigger OpenAI tracking requests while test mode is active.
The integrated preview makes it easy to inspect events, order values, currencies and product data. Server-side test requests are validated by OpenAI without being recorded as regular conversions. This means you can prepare and check the module without a separate staging store.
CAPI log: Monitor transmissions in your store admin
The built-in transmission log helps you keep track of server-side events. From your store administration, you can review which registrations, newsletter subscriptions and orders were transmitted to OpenAI and inspect the transmission status of each request.
Clear status information, conversion values and helpful diagnostic details simplify monitoring and troubleshooting. Logging is designed to minimise stored data. Entries remain available until they are deleted manually or through optional scheduled cleanup after a retention period you choose.
Built for modified eCommerce Shopsoftware – easy installation
- System module: Convenient configuration in the modified store administration.
- Update-friendly: Uses the designated
includes/extra/extension points. - No manual SQL installation: Automatic setup through the module administration.
- Multilingual: Admin interface available in German, English, French, Italian, Spanish, Dutch and Polish.
- Documentation: Detailed user guide and technical documentation included.
Please note: An OpenAI Ads Pixel ID is required. Using the Conversions API additionally requires an API key. Cookie consent integration is configured through the module settings or the relevant consent interface.
What is MITS ChatGPT Ads Tracking?
MITS ChatGPT Ads Tracking connects modified eCommerce Shopsoftware to the OpenAI Measurement Pixel and the OpenAI Conversions API (CAPI). It helps you measure important actions in your online store and evaluate the performance of your ChatGPT Ads campaigns.
Which actions in the store can be tracked?
The module supports six events: page views, product views, items added to the cart, checkout starts, completed customer registrations and orders. Page, product, cart and checkout events use the browser pixel; registrations and orders can also be sent server-side.
What is the difference between Pixel, CAPI and hybrid tracking?
Pixel tracking records events in the visitor's browser. The Conversions API sends registrations and orders directly from your shop server to OpenAI. Hybrid tracking combines both methods for more resilient conversion measurement.
Which credentials do I need?
You need a Pixel ID for your OpenAI Ads measurement setup. To use the Conversions API or hybrid tracking, you also need a suitable CAPI API key. The required access and features must be available in your OpenAI Ads account.
What happens when a visitor declines or withdraws consent?
Tracking runs only when the configured consent solution provides the required permission. A reported refusal or later withdrawal is respected and prevents further measurement. Correct setup of the consent-management tool is essential.
Where can I review server-side transmissions?
In the shop administration, open Statistics and then the MITS ChatGPT Ads statistics page. You can filter CAPI transmissions by event, status and date, and inspect their details. An optional expandable panel also displays related information on an order detail page. This CAPI dashboard does not provide a complete record of browser pixel events.
Are CAPI logs deleted automatically?
No. Automatic deletion is disabled by default. You can manually remove entries older than a chosen number of days. If your shop supports native scheduled tasks, you can optionally enable regular cleanup.