MITS DeleteOldCustomers - Clean Up Old Customer Data in Compliance with the GDPR

Lean, secure and legally compliant customer databases are the foundation of every successful online shop. Our automatic data cleanup module lets you delete old, inactive customer data effectively and according to your requirements. This optimises database performance while meeting the GDPR's strict requirements.

How our module works

MITS DeleteOldCustomers is a practical, automated system that takes care of maintaining your customer database.

• Customisable period: specify how many months of inactivity should pass before customers are deleted. You can distinguish between customers with and without orders to tailor deletion precisely to your needs.
• Optional deletion of order data and reviews: you have full control over which data is deleted. Order data and customer reviews can optionally be removed as well.
• Statutory retention periods taken into account: to keep you legally protected, the module observes a retention period for orders that you can specify. This ensures that tax-relevant data, such as invoices, is not deleted prematurely.

Your benefits at a glance

• Legal certainty & data protection (GDPR): the GDPR requires the principle of data minimisation. This means you may store only the data you actually need. Inactive customer data that has not been used for years presents a data protection risk. Our module helps you meet this legal requirement and minimise your liability risk.
• Improved security: every old record sitting unused on your server is a potential target for hackers. Regular cleanup reduces the risk of a data breach because less sensitive information is stored on your system.
• Better database performance: a clean, lean database without obsolete records works faster and more efficiently. This improves the performance of your entire shop.
• Win back customers through notifications: this is the standout feature! You can optionally notify customers by email before deletion. The email serves as a friendly reminder. The result: many customers log in again, place a new order or update their details. A deletion process becomes an active customer re-engagement campaign.
• Save resources through cron job control: the module works automatically in the background via a cron job. You decide how many emails to send per run to keep server load low and prevent your emails from being classified as spam.

Functions in detail:

• Custom email notifications: the email text can be easily edited and personalised through the shop's Content Manager.
• Flexible notice period: freely specify how many days before deletion the customer should be notified.
• Targeted deletion: distinguish between customers with and without orders.

Optimise your database, strengthen trust in your brand and turn inactive customers into an opportunity for re-engagement.
Interested? Contact us for more information.